Live Business Storytelling Masterclass

Learn a universal communication framework in 2 hours!

A two-hour in-person or remote TED-style keynote presentation to reflect on your communication skills and work on your most pressing communication challenge.

With the masterclass, teams learn a universal communication framework, reflect on developing audience-centric messages, and learn the structure of all business narratives.

Online or in-person all across Europe & the US

I serve online audiences worldwide from my base in Berlin, Germany. I regularly visit clients in the following countries: Germany, United States, Canada, Netherlands, Switzerland, Spain, Italy.

Original, Engaging & Fun

In the space of just 120 minutes, you will learn how to make any communication more effective.

The five simple principles I share with you are memorable, concrete, and immediately applicable.

You already know you should use storytelling to engage, clarify, entertain, persuade, sell, educate and inspire. This masterclass is sure to give you a nudge in the right direction.

Plus, it’s one of the best live talks or webinars you will ever experience!

Our Business Storytelling Masterclass Answers These Questions for Your Business:

  • How do we use communication opportunities to persuade clients and develop the business?
  • How do we get different teams and departments to communicate with each other?
  • How do we strengthen messages, their conciseness and their ability to reach their target audience?
  • How do we shorten meetings?

My approach to storytelling is practical: learn how to raise attention, engage your audience, leverage conflict, and close any interaction like a seasoned pro. It’s easy if you know how to apply storytelling in business.

Masterclass Outcomes: Inspiration, Outlook, Engagement

In the masterclass, your team will just acquire the theory of business storytelling and begin to understand the basic structure of great human and business communication.

You can expect the team to think strategically about communication and develop a keen eye for analyzing business narratives.

Teams coming out of this masterclass become more curious, engaged and attentive communicators.

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Meet your Coach

Hi, my name is Matteo and I will be your coach. With my support you will:

  • Become a skillful storyteller;
  • Leverage stories at work;
  • Use a universal story structure to persuade your peers;
  • Give strength to data and facts with a story line;
  • Learn how to engage from movies and popular culture;
  • Become a skillful storyteller who is confident and calm.

Apply Storytelling to Solve These Business Issues!

Storytelling can solve a number of business issues, including:

Business Storytelling

  • Corporate Storytelling
  • Business Story
  • Storytelling Training for Leaders
  • Storytelling for Business Training
  • Storytelling for Product Managers

Storytelling for Marketing

  • Storytelling for Advertising
  • Storytelling Sales Training
  • Visual Storytelling
  • TED Storytelling
  • Brand Storytelling
  • Data Storytelling

Storytelling for Change Management

  • Change Management
  • Digital Transformation
  • Open Innovation
  • Meetups & Hackathon

Storytelling for Internal Communication

  • HR Storytelling
  • Internal Business Storytelling
  • Employee Branding Storytelling
  • Storytelling for Leadership


What Areas Can Storytelling Training Impact?


Story structure, better visuals, more emotional involvement, better connection to your audience


Persuasion and engagement without being “salesy,” organic conversations rather than presentations


Sharing decisions and projects with empathy using a powerful narrative


Structured meetings with clear roles for the participants and effective outcomes


Hands-on workshops with a strong narrative line that satisfy and engage the participants


Transform change into a narrative, empathize and make sense, transform resistance into enthusiasm


Better marketing strategy, more effective marketing materials


Dynamic job descriptions and ads, more engaging interviews

Digital Transformation 

Involve peers in the process and let them lead the change rather than be lead by change

Public Relations

Craft better PR strategies and materials by focusing on audience and story

Customer Relations

Embed your customers in your business story, make them feel part of something bigger

Internal Communication

Better emails, memos, and hall-hands lead to more efficient meetings and happier teams

What is a storytelling coach?

A storytelling coach helps their clients in crafting narratives that engage, inspire and persuade. Their role is to guide their clients in the creation of story structures that have a strong beginning, a powerful middle, and an effective ending.
These narratives can then become presentations, emails, sales pitches, advertising materials, or even strategies.



Who is Matteo Cassese?

I help people gently overcome their blockers and communicate fluently in their personal and professional life.

I also help teams in becoming tremendous storytellers, passionate problem solvers, and clear facilitators.

My experience spans managing digital marketing for multinational companies (Warner Bros.), teaching at university (Link Campus), and consulting for digital unicorns (Netflix).

Don’t take my word for it

Discover what my previous clients had to say.

“Matteo helped me with exactly what I wanted, and I built a TED-style speech under Matteo’s guidance; the result was everyone who listened to it left with a great impression of my journey and my leadership potential. 

After a month I was selected for a senior leadership role which I will start in a couple of months. Matteo has been a key person in this journey, shaping my communication style, which is crucial for any leader. Thank you, Matteo!”


Senior Engineer, Aviation Company

“Incorporating Business Storytelling into my Public Speaking class yielded tangible results in the quality of my students’ presentations. From planning to slide creation to delivery, Business Storytelling guided students through the entire process with accessible videos and a well-founded theoretical framework.”

Stephanie Richards

Professor, John Cabot University

“At a certain point in my career, I needed a professional outside of my workspace who could provide an objective view and advice in managing some career-based hurdles.

Working with Matteo was precisely what I needed. He brings a high degree of vitality and a refreshing & reflective viewpoint to varied topics. He guides you to places you were too scared to visit, and he is an excellent companion in the journey to self-discovery. I can highly recommend coaching with Matteo and shifting perspective.”


Senior Sales Director, High-Tech Company


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